Android vs iOS

CRIP’s new study report is out, claiming that Android users are more loyal to the brand than the iOS users.

The research firm concludes that the customer retention rate in Android has increased. And iOS has faced a decline in its brand loyalty from 2016 and onwards.

The Consumer Intelligence Research Partners (CIRP) measured the percentage of U.S consumers who remained loyal to their operating system.


Android has ninety-one percent loyalty rate, in comparison to iOS having eighty-one percent.


Before 2016, iOS users were more loyal during the tenure of 2013 to 2015. In contrast, Android has taken the lead from iOS in the following years, especially during 2016 to 2017.

CRIP’s co-founder Mike Levin says that users are more inclined towards Android that suggests they have already decided which brand to stick with.

He further adds to this:

“With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases.”

Apple’s iOS has a limited audience due to its elite symbolism and high pricing.
However, Android technology is available in all forms of smartphones. Android certainly enjoys the luxury of having a huge customer base than iOS.

But iOS users will never regret their decision of opting for an operating system that promises a high quality user experience.


Android vs iOS


To conduct this data analysis, CRIP conducted quarterly surveys with a sample of 500 subjects each. However, the final report only contains the loyalty rates which are not exactly the switching rates from one platform to another.

Tim Cook – the CEO of Apple claims that a staggering number of Android users switch to iOS, setting up a new record every quarter. Same has been said by Mike Levin:

”Looking at the absolute number of users in this way, I tend to support claims that iOS gains more former Android users, than Android does former iOS users.”



Android vs iOS by DigitalTrends