Guerilla marketing is one of the most unconventional, unusual and unpredictable methods of marketing which has been proven to take the consumer by surprise and make an indelible impression. On the other hand, mass texting is now one of the most preferred channels of business communication with millions of businesses using SMS to engage with their customers for both promotions and notifications.
This shows the potential of SMS and Guerilla campaigns collaborating with each other to form a super cost-effective campaign and one which is hard to beat. Billions of people worldwide use their phones for most of their daily tasks and routines so Guerilla campaigns with SMS marketing make a lot of sense. For example, 7 Eleven placed a “text us” message on the side of the cups which were part of their guerilla marketing campaign which promoted SMS marketing as well. Customers could then simply opt-in to their keyword and receive the latest offers by 7 Eleven. To top that, they recently offered free coffee to new customers opting in to their services. This showed how effective two low-budget marketing channels can work together to get more customers.
Additionally, Guerilla campaigns are great for capturing the attention of potential customers. Consumers are often attracted to unique and smart marketing tactics that businesses employ. They are more likely to buy your product or use your service your campaign impresses them visually or influences them emotionally. In recent years we have seen thousands of guerilla campaigns which use global awareness, trending events, and intriguing collaborations with other businesses or organizations to promote both of them. A captivating example was that of McDonald’s Zebra crossing ad which used road safety to promote its product by merging its sign with their signature French fries.
Why Mass Texting ?
Once businesses get the attention of the customers, then it is about continuity. This involves different strategies to keep the customer tuned in to your business. Mass texting gives the opportunity to place your offer right to the fingertips of the customers. These campaigns could be based on trending events like holidays, new movie releases and even the weather. This is a great strategy to induce real-time promotion and keeping up with the consumer trends on a daily basis.
Keyword based texting has proved to be a gem in SMS based marketing. Thousands of small businesses like restaurants, hotels, and retail stores use mass texting to promote their offers. It’s about being creative at the beginning and smart on the recurring basis. Furthermore, 160 words are good enough to inform our rapidly paced generations. Once you have painted a great picture in the form of the guerilla ad, add an opt-in keyword in place.
Finally, when you give flexible options to customers, they perceive them as a great initiative to build loyalty. Even if they choose to opt-out of your service. SMS marketing is ultimate marketing tool and it can be surprising and engaging if done with a smart approach. Integrate it within a guerrilla marketing as and watch your tech savvy customers grab on. Guerrilla marketing is unpredictable and captivating. It is the remarkable result of companies fitting themselves into our daily live and today, texting is part of it.
This is a great guerilla ad. To make it greater, why not add a text message like “BBQGrill” to 12345 on the 4th of July.
How about text “spiderman” to 12345 and get the latest showtimes and offers in your area.